You have started a Twitter account under your business name, you have followers and you have found peers. You enjoy the industry banter in your Twitter stream. Here is one simple rule: Be sure to put your Twitter handle on your business card. It doesn’t matter if you have just received a brand new shipment from Vista Print, reorder! If you are representing your business on Twitter then you need to reflect this on your business card. It seems logical but some people have not gotten around to it yet and this could be possible connections lost.
Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.