Recently, Bill Cosby joined Twitter and has quickly gained numerous Twitter followers/fans. Keep in mind, Bill Cosby has never gone away, he’s always been around producing and touring. He’s just new to Twitter and he’s smart in reminding us that he’s still around and now hip to reaching out to his fans through social media.
My impression is that it’s a blend of himself and an assistant on Twitter but that’s fine. He’s letting us know what he’s up to and that’s what social media is all about. Being social.
Likewise with your own business or brand, people may know of you but you should cross promote on all levels to remind people you are still there and doing great things.
Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.