The purpose of your business having a blog is to convey to readers that you are an expert in your field. Once you become a viable source of information, people will also be interested in approaching you for your product or services.
So, be transparent and let your expertise and knowledge shine through but try to find a balance between jargon and layman’s terms.
For example, if you are a law firm trying to reach out to the general public, lots of legalese in your blog may make reading it complicated and may either intimidate or annoy potential clients. And, if you are a telecom provider and you discuss DWDM then explain that the acronym stands for Dense Wavelength Division Multiplexing.
Sure you’ll have readers who may understand these terms, but others may not. Try to be an expert while catering to a wide audience.
Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.