Why Social Media is Like Shedding Holiday Weight

As the new year starts and I realize the holiday season’s refined sugars are now resting permanently on my hips, I can’t help but note that social media is much like shedding holiday weight…

You know you should be working hard it at, it’s only beneficial

Obviously, the benefits of shedding unnecessary pounds is an improvement of your health and overall well being.  With social media, the benefits of working hard is the continued growth of your online presence which promotes an awareness of your talents, expertise, services and products.

You’ve got to make sure you carve out the time

Similar to exercise, many say the biggest challenge with social media is carving out the time. I’m not going to say it’s easy, but it’s definitely a must. And, if you don’t seem to have the bandwidth, consider delegating to either someone in-house or outsourcing the effort.

People will say to you “Wow, you’re doing really well, good for you!”

It’s true, after you shed some pounds people will say how great you look. And, by increasing your social media presence through more followers, fans or engaging with your customers, people will take notice and recognize your success.

So, let’s do it, I’ll get my hips on the treadmill and let’s all make an effort to maintain our online presence. Bring on 2010!

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.

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