Blippy: Are you ready to broadcast your credit card transactions?

Are you ready to broadcast your credit card transactions? Well, Blippy is the platform that will allow you to do so. Privacy watchdogs are up in arms but advocates say it is a great way to learn about new products and good deals.

Released publicly in January by entrepreneur Philip Kaplan and the backings of the likes of Twitter’s Evan Williams, Blippy takes the ‘sharing era’ to another level by broadcasting your credit card transactions. So, a friend can see that you have purchased a new DVD on Amazon for $14.99 or a new iPhone app on iTunes for $2.99. The purpose is to create conversations around these purchases.

Users can manually review each item before it is published or set up certain substreams. For the time being, Blippy founders say they are not interested in aggregating data or geolocation.

What I find interesting is the set of Rules that Blippy has listed on its web site. Perhaps from lessons learned, this platform immediately states no Serial Accounts, Name Squatting, Malware/Phishing, Social Network Spam or Deceptive Links. Whether or not Blippy catches on, time will only tell. And, if it grows in popularity, it will be interesting to see if it can enforce its rules.

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.



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