Due to production issues, O.B. Tampons have recently been scarce on store shelves. This has caused a panic among loyal customers causing eBay auctions for a box of O.B.’s to go up to $75.
Ask yourself, if your product or service became scarce, would its value increase by six times its worth? It is interesting how customer reaction is such a gauge of supply and demand.
Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.