My number one advice for writing

Make yourself sit down and just do it…

Some find the thought of having to write something very daunting, painful like going to the dentist.

However, you’ll find if you make yourself sit down and just start, you’ll get involved with the process and may even enjoy putting your thoughts into words.

You may scoff at this notion but consider this… inspired writing doesn’t necessarily have to happen during traditional work hours. Some write best after the kids are in bed and some write best early morning. Try to write when you feel you are in the best frame of mind and you can give your writing your undivided attention.

Don’t worry about having it perfect immediately. Write/type all your thoughts and then rearrange and edit. When you think you’re getting to the final draft stage, read it out loud to see how it sounds.

I realize I’m biased, I enjoy writing as opposed to say… doing calculus… but know that it doesn’t have to be so painful, just sit down and do it and start with baby steps, the rest will follow.

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.

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Try to Find Balance When Using Jargon in Your Blog

scaleThe purpose of your business having a blog is to convey to readers that you are an expert in your field. Once you become a viable source of information, people will also be interested in approaching you for your product or services.

So, be transparent and let your expertise and knowledge shine through but try to find a balance between jargon and layman’s terms.

For example, if you are a law firm trying to reach out to the general public, lots of legalese in your blog may make reading it complicated and may either intimidate or annoy potential clients. And, if you are a telecom provider and you discuss DWDM then explain that the acronym stands for Dense Wavelength Division Multiplexing.

Sure you’ll have readers who may understand these terms, but others may not. Try to be an expert while catering to a wide audience.

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.

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