My number one advice for writing

Make yourself sit down and just do it…

Some find the thought of having to write something very daunting, painful like going to the dentist.

However, you’ll find if you make yourself sit down and just start, you’ll get involved with the process and may even enjoy putting your thoughts into words.

You may scoff at this notion but consider this… inspired writing doesn’t necessarily have to happen during traditional work hours. Some write best after the kids are in bed and some write best early morning. Try to write when you feel you are in the best frame of mind and you can give your writing your undivided attention.

Don’t worry about having it perfect immediately. Write/type all your thoughts and then rearrange and edit. When you think you’re getting to the final draft stage, read it out loud to see how it sounds.

I realize I’m biased, I enjoy writing as opposed to say… doing calculus… but know that it doesn’t have to be so painful, just sit down and do it and start with baby steps, the rest will follow.

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.



Podcamp NH: Inspired Sharing and Learning


Steve Garfield at Podcamp NH

It was appropriate that Podcamp NH took place at the New Hampton School‘s beautiful campus as it set the stage for inspired sharing and learning.

Coordinated by Leslie Poston (@geechee_girl) of Uptown Uncorked, the two day event drew attendees from all over New England and held sessions covering topics such as blogging, social media, podcasting, video and more.

Unfortunately, I was only able to attend the last part of day two, but the afternoon was quality time well spent.

My first session was led by Cappy Popp of Thought Labs who informed us of upcoming changes to Facebook. The next session was led by Christine Major (@cmajor) of Awareness Inc. who moderated a Battle Decks session. This improv meets PowerPoint slides session gave us all a good laugh but was also a reminder that we need to hold the interest of our audience, whether it be in Battle Decks or with our real life customers.

My last session was led by video blogging pioneer Steve Garfield of (@stevegarfield) and author of Get Seen.  Steve gave a hands on presentation on how to produce video and use it for online visibility (well, as much as he could fit into his 45 minute time constraint).

Steve’s session, in my opinion, is what events like Podcamp NH and social media are all about. Here’s why… Steve is not only a pioneer and expert in his field but thoroughly enjoys sharing his knowledge. You can tell by the way he gives tips through his vlogs and answers people’s questions on Twitter. And, his enthusiasm for helping people online translates even more in person. He literally puts the “social” in social media and, in fact, may even substitute “social” with “sharing.”

Wait, I think I may have answered the question to my previous blog post “If You Could Rename Social Media, What Would It Be?” Note to self… “Sharing Media.”

Point being, social media and events like Podcamp NH allow us to connect and learn from experts in their field and also from one another. Anyway, I look forward to the next Podcamp NH in June and thank you to Leslie for running a great event!

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.


Try to Find Balance When Using Jargon in Your Blog

scaleThe purpose of your business having a blog is to convey to readers that you are an expert in your field. Once you become a viable source of information, people will also be interested in approaching you for your product or services.

So, be transparent and let your expertise and knowledge shine through but try to find a balance between jargon and layman’s terms.

For example, if you are a law firm trying to reach out to the general public, lots of legalese in your blog may make reading it complicated and may either intimidate or annoy potential clients. And, if you are a telecom provider and you discuss DWDM then explain that the acronym stands for Dense Wavelength Division Multiplexing.

Sure you’ll have readers who may understand these terms, but others may not. Try to be an expert while catering to a wide audience.

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.


Today I’m Speaking at Social Media FTW

Today I am speaking on the blogging panel for the Social Media FTWspeaker_150 conference at University of Southern Maine in Portland. If you are attending, I hope to meet you, please come up and say hi!

The Social Media FTW Conference will include sessions which cover topics such as social media, blogging, podcasting, branding, and internet marketing. The half-day conference is to deliver hands-on help for those who are new to Social Networking as well as higher level strategy sessions for those already involved in Social Marketing efforts. You may view more information at

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.