O.B. Tampons: A Case Study of Scarcity

First, let me say this post is more about scarcity than feminine hygiene.

Due to production issues, O.B. Tampons have recently been scarce on store shelves. This has caused a panic among loyal customers causing eBay auctions for a box of  O.B.’s to go up to $75.

Ask yourself, if your product or service became scarce, would its value increase by six times its worth? It is interesting how customer reaction is such a gauge of supply and demand.

Sarah Wallace is a research analyst, blogger and podcaster. To learn more about her, click on the tabs above.